How Do I Build A Winning Business Plan?
How Do I Build A Winning Business Plan? Using sample business plans and their structure, along with studying as many business plan examples as you can, will provide you with the necessary framework to consider your business from every possible angle.
How Do I Build A Winning Business Plan
Starting or running your business without a business plan is akin to being a human without a skeleton!
Not only will using a sample structure highlight any areas you haven't fully thought through, but it will also provide you with a good idea of what makes a goo...
Using sample business plans and their structure, along with studying as many business plan examples as you can, will provide you with the necessary framework to consider your business from every possible angle.
Starting or running your business without a business plan is akin to being a human without a skeleton!
Not only will using a sample structure highlight any areas you haven't fully thought through, but it will also provide you with a good idea of what makes a good business plan, and what doesn't.
The importance of your business plan as a motivational factor in running or starting your business cannot be underestimated. You will find that your commitment continues to build as you collect information, research and write each section.
Your business plan should always accompany requests for Small Business Loans , and lenders or any kind of angel investor will simply refuse to consider your business proposal without one.
Lenders and investors want to see your plan with the aim of satisfying key questions before they make their decision to grant funding or not.
Once you’ve commenced trading your small business plan will act as a steak in the ground, and help you measure where you expected to be against where you actually are. It will help you take corrective action as necessary.
Sample Business Plan Structure
All plans should include at least the elements listed below, and perhaps additional sections depending on the type of industry.
- Executive Summary
- Company Background
- Products or Service Overview
- Unique Selling Proposition and competitive advantages
- The Marketplace
- Operations
- Leadership and management profiles including professional competencies
- Professional Support
- Risks and Threats assessment
- Financial forecasts including key assumptions
- Relevant appendices
Collecting the information for all the sections is time consuming and sometimes difficult. The business section of your local library is always a good place to start research. Ask your friendly librarian about how to look up market research reports, and how to investigate competitors.
If you are not familiar with spreadsheet software, constructing the necessary financial forecasts represents a significant hurdle. You have 2 choices:
Pay someone to put part or all of the plan together for you, or a small investment in some business planning software.
The advantage of using a professional is you will receive the benefits of their experience, combined with a professional looking plan.
The disadvantage is that it won’t be easy to make changes, and more importantly, because you will not have been as involved in its preparation, you won’t be as familiar with its contents as you should be. Make sure to learn the contents well.
One final tip though, remember it’s the quality of the information you put into it that determines what comes out.
Developing a Business Plan!
There are many important steps to consider when developing a business plan for your company, but the first step is to fully understand the main uses of a business-plan. The four main uses of a business-plan are as follows:
There are many important steps to consider when developing a business plan for your company, but the first step is to fully understand the main uses of a business-plan. The four main uses of a business-plan are as follows:
- A Business Plan is a written document that you can use in your search for external financing.
- A Business Plan is a tactical planning and management tool for your business.
- A Business Plan is a document showing the capacity of your team to control and manage all the aspects of the company.
- A Business Plan brings you new ideas to refine your project by checking and estimating the induced hypothesis.
The necessity of Business Plans
The drafting or update of your business-plan is essential to the good management of your company. It can be used when searching for a business partner, for obtaining external financing, and for defining some stages of the development of your company, such as:
- • The creation of your company.
- • The launching of a new product.
- • The establishment in a new market.
- • The transfer, buy-out, or the structural development of your company.
Should you call in a consultant or write the Business Plan by yourself?
You should be the main (if not single) author of your business-plan, because the Business Plan is, so to speak, your own "baby", it is a reflection of your personality; it is by this means that your investors will discover the person with whom they collaborate.
But your project may be too important and you may want to call in a consultant for help and consultation. Even so, you should stay in control of its development!
Tips for developing a quality business-plan.
1. To be credible, a business-plan must be coherent and each parameter in the Business Plan must be based on facts.
2. There are many methods to build Business Plans, but very few can help you correctly carry out reliable financial projections based on a preliminary commercial engineering and market study.
Indeed, one frequent mistake when building Business Plan's is to first define the target in terms of market share, and then try to "find" the number of customers necessary to fill these objectives! This process should be reversed.
3. In addition, one essential point in a Business Plan is to define concrete policies and measures. This definition aims to gain a reasonable number of customers, based on a sufficient knowledge of the market. The quantitative estimate of this gain must be calculated on realistic monthly and annual increase rates. A well-founded pricing policy then makes it possible to estimate the sales turnover in the years ahead.
The calculation of the costs of the planned actions in your Business Plan are essential and make overall financial projections possible. In short, financial forecasts – including those related to the financing of the project – must be elaborated from the basic elements of the project. They should be proceeded by a commercial engineering study which projects a realistic estimate of sales.
4. In a Business Plan, the marketing plans as well as the financial forecasts require a basic understanding of how these important elements are calculated. You can use good software – some of which is free – to faciliate the development of your Business Plan.
5. The last point and certainly not the least significant: A Business Plan is never ended "once and for all". A regular follow-up and comparison between the theoretical Business Plan and the reality of its execution are essential. You can then modify your Business Plan and adapt it to improve performance and achieve your goals.

